I quickly explained to him that social media should be handled by someone that is dedicated to your business, you need to think of social media as your personality being presented to your customer 27/7.... I think I had the poor man scratching his head...so I later emailed him a list of answers to help him out!
I feel for small businesses in today's time, especially those owned by an older generation and are trying to stay up with the newer generation. There is the risk of being to "hip" for your older clients and not hip enough for the younger generation.
Here is what I later answered the local businessman:
Marketing firms are great, I think they could get your Facebook page up and going, but I would look closely to who you hire. I would want someone that would be at my beck and call, someone that would take the time to sit down and explain how to use Facebook, someone that would spend some time in your business getting to know YOU and YOUR CUSTOMER!
I then told him to consider this for his Facebook Page: his business was located in a town with a population of less than 900, his local school more than likely had a business club or something of that sort. Look for a teenager that is pursuing a career in marketing, media, or just loves to be on Facebook. Get with them, talk it out with them and see if you can slip them some money for helping you with your Facebook.
No Luck there....then look for a local blogger, or social media guru (like me), someone that he (or his wife) follows on Facebook and talk to them. Many folks love to make a few extra bucks and lets face it running a Facebook Page is not that hard (I secretly admin several).
If still no luck, look within his own business, maybe he could purchase a book on Facebook and someone with his own business could take control over his Facebook.
Then I explained if all else fails then I would consider hiring a marketing firm to handle his Facebook account.
Of course this left him standing with tons of questions, like how much to pay, what do I have them post, how do I know if they are doing a good job.
Pay for Facebook???? Everyone charges a different fee, some charge by the month, some charge by the post. I personally charge both ways depending on each individual page I am running, some pages are high maintenance and some just want me to look over the page and make a few post here and there.
What do they Post???? Here is the real trick to Facebook, what do they post. The key to success with
|Sample Post I did for the Town of Marquand, Missouri.
To see video click here: http://youtu.be/7ro6VVXtRC0
When I am hired to work on a Facebook Page I take a few days to get to know the person I am working for, I then look back over their past social media presence, and then I begin to write some post. My goal is to always put the business first, even if I know I am going to work harder than what I paid to work. I know many local and small business owners don't have the money to put out in marketing that large companies do. In fact many of them can barely afford a newspaper ad let alone to hire a marketing firm to do all their advertising.
|Statistics for Visit Bollinger County -
A Facebook Page I started on 07/23/13
My last and most important piece of advice is DO WHAT YOU ARE COMFORTABLE WITH.....your gut instinct it far more important than my advice. I never want anyone to make the mistake of doing what they are not comfortable doing.
Have a Social Day :-)